Peterson’s has been the leading college and graduate school planning resource for 50 years. As a trusted partner to thousands of educational institutions, Peterson’s Interactive gives clients access to more than 6 million prospective students that we service each year, helping schools drive student enrollment.
Rethinking Their Marketing Strategy*
*According to the 2012 CUnet Higher Education Marketing Benchmarking Report: Not-For-Profit Colleges & Universities.
Schools Like Yours are Rethinking Their Marketing Strategy
Your recruitment strategy needs to remain relevant in this ever-changing educational landscape. With multiple ways for students to research schools, the marketplace is even more competitive.
The ability to adapt to the way students consume information, while not losing focus of your goals, will define your success.
With a product suite including online Premium Profile pages, our Student Connect lead service, display and print advertising, we have an offering to help you meet your recruitment and budget needs.
Expertise Reach Results
- 50 years experience
- Trusted by guidance counselors, parents, & students
- Full-service
- Dedicated customer service team
- 6 million monthly unique visitors
- 24 million monthly pageviews
- 80% organic search
- Consistently top-ranking college search site
- Deliver highly qualified traffic
- “We use Peterson’s…it’s a great resource for our kids for a number of things, particularly for test prep, and we refer them to the college search site starting in freshman year through senior year.” Morgan Hatcher Guidance Counselor, Spokane, WA
- “We’ve been a client of Peterson’s for many years. One of the greatest benefits is that you are getting SEO exposure for terms that students are searching on. From our standpoint, there’s huge value-add in that.”Marcus Hanscom Associate Director of Graduate Recruitment and Outreach, University of New Haven, CT
Premium Profile
Easy setup. Exceptional outcome.
The Premium Profile Advantage
- 12 months of unlimited clicks, views, & inquiries
- Monthly reporting to help you track campaign performance
- Premier promotional placement that ensures your school’s visibility in highly-trafficked areas within Petersons.com
- Increased visibility in search results
- Professionally written Search Engine Optimized content to best present your programs
- Social media integration that drives students to your Facebook and Twitter pages and YouTube channel
- Direct links to your site, inquiry forms, and contact information
Student Connect
Peterson’s lead delivery service helps you acquire high-quality candidates.
- The most targeted leads available (students who want more information about yours or a competing school)
- A robust selection of demographic and educational background /preference information from which to select leads
- Flexible delivery options ensure you’re getting the newest leads as they’re available – you choose whether you subscribe for ongoing leads, or purchase leads on an as-needed basis.
- Multiple package options ensure a competitive CPL
Display Advertising
Reaching students across Petersons.com.
- Surround prospective students with your message on Petersons.com’s most highly trafficked pages. Placements include our home page, College and Graduate landing pages, articles, and test prep resources
- Use banner ads to generate buzz for time-sensitive events such as open houses and application deadlines
- Target students geographically to deliver your message to the most relevant audience
Print Publications
A multimedia approach.
- Expand your scale and reach to capture the widest audience available by combining the power of Petersons.com and Peterson’s publications
- A mainstay in guidance counselor offices and libraries for nearly 50 years, the Peterson’s guides have been a trusted resource in helping prospective students research higher education options
- Strong footprint with military and international audiences helping you reach these critical markets
Download our product sheets
Contact
Peterson’s
8740 Lucent Blvd, Suite 400
Highlands Ranch, CO 80129
800-338-3282
interactivemarketing@petersons.com
www.petersons.com
