The Advertising Research Foundation Workforce Initiative for Diversity and Excellence Scholarship prepares bright college students to be the most well-prepared and sought-after intern and entry-level job candidates available to our industry. This scholarship is open to full-time junior students with 60 or more earned credits. Exceptions are made for outstanding undergraduates who meet other criteria. This award is open to all majors. Applicants must be interested in the fields of advertising, marketing, media, media research, market research, insights, and/or data analytics. Students must be from an underrepresented background including low-income families, minorities, from a poor, low-mobility urban, suburban, or rural area, first-generation to attend college, qualify for financial aid through programs like Pell Grants, and recent transfer to a 4-year institution from a community college. Please visit the scholarship's website for more information.